Question: 4 9 ) Procter & Gamble ( P&G ) is a consumer packaged goods company where innovation is a key competitive advantage. This allows the
Procter & Gamble P&G is a consumer packaged goods company where innovation is a key competitive advantage. This allows the firm to develop products like Tide Pods and Cascade Platinum that consumers love. P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P&G would indicate that innovation in product design and marketing is an for the firm.
Question Select one:
A
strength
B
weakness
C
threat
D
opportunity
E
problem
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