4. Analyze this table and answer the below questions. (Total 2 pts)

4			Lead time and rooms booked					Forecasted
	Micro		Jan	Feb	Mar	Apr	May	June
	X	Rms booked	200	230	400	430	460	500
	Y	Rms booked	0	0	30	100	280	380

4A	Just looking at the booking lead time and booking chart of rooms booked, what type of guest is
	Micro X? (0.5 pt)	Answer:
	Micro Y? (0.5 pt)	Answer:
4B	If today was May 1, do you need to worry about not reaching your June forecast for Micro Y? Why? (1 pt)
	Answer:

5	Demand Tactics (2.5pts) Review each of the tactics below and indicate whether they are low-demand tactics or high demand tactics. For each scenario (below listed), indicate with H for high demand / L for low demand.
	A. Collapse room types and rates.	Answer
	B. Implement Black-Out dates for group bookings	Answer
	C. Remove stay restrictions.	Answer
	D. Closely monitor Washing.	Answer
	E. Selecting Closed-to-Arrival dates.	Answer

6

Hotel ABC currently operates at 74% occupancy for the year. Their rate averages about $92, and their current cost per occupied room is $18.40. Hotel Management knows that the market is very competitive and that an increase in the average rate may result in loss of occupancy. If management increases the rate to $95, what equivalent occupancy must the hotel achieve in order to achieve a similar net rooms revenue for the hotel? (0.5 pts)

7

Construction and furnishing costs of ABC Hotel is $95000 per room. If this hotel uses the Building Cost room rate formula to set their base room rate, what will the minimum room rate be? (0.5 pts)

8	Hotel ABC has 500 rooms and sold 250 rooms last Wednesday at ADR $150. (Total 1 pt)
	What was Wednesdays Yield Statistics ?
	Did this hotel perform well last Wednesday?