Question: 4. Complete the sentence: A PPC ad should link to a landing page unless........ What does a business do with the customer information input into

4. Complete the sentence: A PPC ad should link to a landing page unless........ What does a business do with the customer information input into a lead capture form? Why is it important for a PPC landing page to be responsive? 5. What percentage of e-newsletter content should be devoted to product promotion? What are three characteristics of effective e-newsletter headlines? What is the value of email preheaders? 6. Why would someone want to create a YouTube or Vimeo account? What is the key difference between YouTube and Wistia? How are content videos different from promotional videos

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