Question: 4 . Corporate - level strategy You have accepted a job as the president and CEO of a large transportation conglomerate. Over the years, the

4 .

Corporate

-

level strategy

You have accepted a job as the president and CEO of a large transportation conglomerate. Over the years, the conglomerate has acquired a number of unrelated divisions. Your first action as CEO is to complete a strategic plan.

Use this table and the Boston Consulting Group matrix to answer the question that follows.

Business

Projected Growth Rate

Current Market Share

Shipping Low

1 %

Cargo inspection High

5 %

Railroad loading Low

75 %

Freight forwarding High

70 %

Which of the following divisions would you sell immediately?

Railroad loading

Cargo inspection

Freight forwarding

Shipping

Use your knowledge of diversification to select the words or phrases that best complete the following sentences.

-

-

Out Burger acquires an independently owned chicken fast food chain. This is an example of

.

When a company purchases a supplier or a customer, the purchasing company is using a strategy of

.

Pretend that you own a small coffee shop. You have decided that this year is a good time to grow your business, and you have chosen to do so by acquiring a laundromat next door to you. This is an example of

.

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