Question: 7 . Formulating Corporate - Level Strategy You have accepted a job as the president and CEO of a large transportation conglomerate. Over the years,

7 .

Formulating Corporate

-

Level Strategy

You have accepted a job as the president and CEO of a large transportation conglomerate. Over the years, the conglomerate has acquired a number of unrelated divisions. Your first action as CEO is to complete a strategic plan.

Use this table and the Boston Consulting Group matrix to answer the question that follows.

Business

Projected Growth Rate

Current Market Share

Shipping Low

1 %

Cargo inspection High

5 %

Railroad loading Low

75 %

Freight forwarding High

70 %

Which of the following divisions would you invest in heavily?

Railroad loading

Freight forwarding

Shipping

Cargo inspection

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