4. Given Xiameter's performance to date, and recent changes in the competitive scene, is the moment ripe to make changes in the business model? More specifically: (a) is a price seeker-focused \"Dare to compare\" value proposition still valid? Or, should Xiameter drop its low-price positioning and compete on other benefits including product quality, simplicity, reliability, etc.? (b) Should Xiameter \"let the customers decide\" by expanding its limited range of products to include all other Dow Corning silicones and, possibly, complementary non-silicone compounds from third parties