$4$ HS OT IMarket$$ng

This activity is important because marketing managers use the controllable marketing mix factors known as the $4$ Ps to create value. The marketing mix factors which include product, price, promotion, and place $($distribution$)$ are the tools the marketing manager uses to develop a marketing program to reach consumers.

The goal of this activity is to demonstrate your understanding of the controllable marketing mix factors: product, price, promotion and place $($distribution$).$

Identify which marketing mix factor is described in each example.

A friend recommends a new restaurant that you need to check out

You pay your college tuition for this semester $$

A new personal assistant app for the iPhone

Walmart's website offers thousands of products that you can purchase $$

You pay $$10$ to park your car at the arena to see the big game $$

Flyer for a lawn care company stuck in your mailbox

Your aunt hosts a Thirty$-$One party at her house where she sells colorful bags and totes

A couple of years after graduation, you buy your first home $$

You grab a Coke from the vending machine on the way to class

Making dinner for a friend in exchange for him fixing your computer

$($Click to select$)$