This activity is important because marketing managers use the controllable marketing mix factors known as the $4$Ps to create value. The marketing mix factors which include product, price, promotion, and place $($distribution$)$ are the tools the marketing manager uses to develop a marketing program to reach consumers. The goal of this activity is to demonstrate your understanding of the controllable marketing mix factors: product, price, promotion, and place $($distribution$).$ Identify which marketing mix factors are described in each example.