Question: This activity is important because marketing managers use the controllable marketing mix factors known as the 4 Ps to create value. The marketing mix factors

This activity is important because marketing managers use the controllable marketing mix factors known as the 4Ps to create value. The marketing mix factors which include product, price, promotion, and place (distribution) are the tools the marketing manager uses to develop a marketing program to reach consumers.
The goal of this activity is to demonstrate your understanding of the controllable marketing mix factors: product, price, promotion and place (distribution).
Roll over each item and read the statement. Then, classify the item as an example of product, price, promotion, or place (distribution) by placing it under the correct category.
Coca-Cola vending machine
Magazine advertisement
This activity is important because marketing managers use the controllable marketing

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