Question: 4 ) In 2 0 1 7 , Amazon made its first major foray into bricks - and - mortar retailing with the acquisition of

4) In 2017, Amazon made its first major foray into bricks-and-mortar retailing with the acquisition of Whole Foods Market, the up-market supermarket chain. The acquisition followed Amazons entry into online food retailing with Amazon Fresh. The shares of Kroger, the biggest supermarket chain in the U.S. fell by 11% on news of the deal. How might Kroger use the competitor analysis framework outline in Figure 4.4 to predict Amazons competitive strategy in the U.S. grocery market.

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