Question: 4 ) In 2 0 1 7 , Amazon made its first major foray into bricks - and - mortar retailing with the acquisition of
In Amazon made its first major foray into bricksandmortar retailing with the acquisition of Whole Foods Market, the upmarket supermarket chain. The acquisition followed Amazons entry into online food retailing with Amazon Fresh. The shares of Kroger, the biggest supermarket chain in the US fell by on news of the deal. How might Kroger use the competitor analysis framework outline in Figure to predict Amazons competitive strategy in the US grocery market.
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