During 2017, Amazon made its first major foray into bricks-and-mortar retailing with the acquisition of Whole Foods Market, the up-market supermarket chain. The acquisition followed Amazon's entry into online food retailing with Amazon Fresh. The shares of Kroger, the biggest supermarket chain in the United States, fell by 11% on news of the deal. How might Kroger use the competitor analysis framework outlined in Figure 4.4 to predict Amazon's competitive strategy in the US grocery market? Please explain answer in 2 to 3 paragraphs. Thank you STRATEGY How is the firm competing? PREDIETIONS OBJECTIVES What are competitor's current goals? is performance meeting these goals? How are its goals likely to change? * What strategy changes will the competitor initiate? How will the competitor respond to our strategic initiatives? ASSUMPTIONS What assumptions does the competitor hold about the industry and itself? RESOURCES AND CAPABILITIES What are the competitor's key strengths and weaknesses