Question: During 2017, Amazon made its first major foray into bricks-and-mortar retailing with the acquisition of Whole Foods Market, the up-market supermarket chain. The acquisition followed

During 2017, Amazon made its first major foray into bricks-and-mortar retailing with the acquisition of Whole Foods Market, the up-market supermarket chain. The acquisition followed Amazons entry into online food retailing with Amazon Fresh. The shares of Kroger, the biggest supermarket chain in the United States, fell by 11% on news of the deal.

How might Kroger use the competitor analysis framework outlined in Figure 4.4 to predict Amazons competitive strategy in the US grocery market?

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