4. Please take 5 different countries (one should be Turkey).

a. Compare and contrast them in 5 different terms (terms of customs, traditions, architecture, etc.).

b. Now please consider Hofstedes dimensions we discussed in class. Again choose 4 different countries (one should be Turkey, if you are not Turkish) and compare those 4 countries to your country of origin.

c. Please talk about these differences in terms of consumer behavior. How would a brand differentiate its marketing efforts according to these differences (you have to talk about this in all comparisons).