Question: 4 . Purdue Pharma s significant innovation was the time - released version of codeine, which led to OxyContin. Purdue Pharma promoted the drug as

4 .

Purdue Pharma

s significant innovation was the time

-

released version of codeine, which led to OxyContin. Purdue Pharma promoted the drug as less addictive, a claim the FDA approved. Yet, the claim was phony. It was based not on a scientific study but on a small anecdotal sample described in a letter to the editor of a leading medical journal

(

JAMA

,

or Journal of the American Medical Association

) .

When do marketing claims become unethical?

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