4. Suppose a company releases a new product and wants to follow an effective advertising strategy....
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4. Suppose a company releases a new product and wants to follow an effective advertising strategy. The company allocates $200000 for advertisement activities. Newspapers and TV channels are options to evaluate. The table given below summarizes the number people reached by using with different brands and mediums. New customers Туре Newspaper A 1000 Newspaper B 750 Newspaper C 500 TV P 10000 TV Q 5000 TV R 2500 Each newspaper ad costs $2000 and TV ad costs $15000. At most, 40 newspaper ads and 20 TV ads can be purchased. Formulate an LP model for the company to maximize the number of people reached by those ads. (just formulate please) ****** Important Reminder 1: Notice that, this homework task requires individual work. Your work should be yours and unique. No cheating or you will get a 0 (zero). In addition, no late submission or you will get 0 (zero). Important Reminder 2: You should submit your excel files and solution documents via it- slearning. Alternative ways for submission will not be accepted. Important Reminder 3: Please write clearly. If I cannot read what you write, I cannot grade your work. Grading policy for homework: Each question is 25 points. Reference: Bernard W. Taylor. 2016. Introduction to Management Science, Pearson, Inc., USA. 4. Suppose a company releases a new product and wants to follow an effective advertising strategy. The company allocates $200000 for advertisement activities. Newspapers and TV channels are options to evaluate. The table given below summarizes the number people reached by using with different brands and mediums. New customers Туре Newspaper A 1000 Newspaper B 750 Newspaper C 500 TV P 10000 TV Q 5000 TV R 2500 Each newspaper ad costs $2000 and TV ad costs $15000. At most, 40 newspaper ads and 20 TV ads can be purchased. Formulate an LP model for the company to maximize the number of people reached by those ads. (just formulate please) ****** Important Reminder 1: Notice that, this homework task requires individual work. Your work should be yours and unique. No cheating or you will get a 0 (zero). In addition, no late submission or you will get 0 (zero). Important Reminder 2: You should submit your excel files and solution documents via it- slearning. Alternative ways for submission will not be accepted. Important Reminder 3: Please write clearly. If I cannot read what you write, I cannot grade your work. Grading policy for homework: Each question is 25 points. Reference: Bernard W. Taylor. 2016. Introduction to Management Science, Pearson, Inc., USA.
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Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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