Question: 4. Using the Content Matrix describe the customer journey for the selected new customer persona outlined in question 3, highlighting the digital touchpoints. 5. Using

4. Using the Content Matrix describe the customer journey for the selected new customer persona outlined in question 3, highlighting the digital touchpoints. 5. Using the RACE Model create appropriate objectives linked to each digital touchpoint in question 4. 6. Recommend how each objective can be monitored and measured in relation to achieving each objective outlined in question 5.

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