Question: 4 . Using the segmentation bases that you read about in the chapter, segment the U . S . footwear market. Describe each of the

4 .

Using the segmentation bases that you read about in the chapter, segment the U

.

.

footwear market. Describe each of the major segments and subsegments. Then while referring to Figure

6.2,

select two companies that serve the footwear market. Describe their segmentation and targeting strategies. Is there a company that targets many different segments versus another that focuses on only one or a few segments?

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