Question: 4. While there has been a significant movement towards more online purchasing, it is still very common for consumers to buy from brick-and-mortar stores. As

4. While there has been a significant movement

4. While there has been a significant movement towards more online purchasing, it is still very common for consumers to buy from brick-and-mortar stores. As a result, firms must manage product movement through multiple channels at the same time. How do we describe the behavior of consumer who purchase product from multiple different distribution channels? (2 mark)

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