Question: please quickly 4. While there has been a significant movement towards more online purchasing, it is still very common for consumers to buy from brick-and-mortar

please quickly

4. While there has been a significant movement towards more online purchasing, it is still very common for consumers to buy from brick-and-mortar stores. As a result, firms must manage product movement through multiple channels at the same time. How do we describe the behavior of consumer who purchase product from multiple different distribution channels?

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