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You have to be able to successfully navigate a B2B customer's decision * 1 point process to succeed. True False Which obstacle to success in B2B is the most likely one you could * 1 point overcome? Too many established competitors and no obvious quick fix Expensive and lengthy personal sales cycle. O Large initial contract required to make the sales process profitable. Not enough manoeuvring room on price within your profitability In Ontario, a midsize to large company has move than employees. * 1 point Your