Question: You have to be able to successfully navigate a B2B customer's decision 1 point process to succeed. True False Which obstacle to success in B2B

You have to be able to successfully navigate a
You have to be able to successfully navigate a B2B customer's decision 1 point process to succeed. True False Which obstacle to success in B2B is the most likely one you could 1 point overcome? Large initial contract required to make the sales process profitable. Expensive and lengthy personal sales cycle. Too many established competitors and no obvious quick fix Not enough manoeuvring room on price within your profitability

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