40. The mental process through which an individual passes from first hearing about an innovation to final adoption is _________________________

41. ___________________________________is all the individuals and households who buy or acquire goods and services for personal consumption.

42. Convenience, Shopping, Specialty, and unsought products are referred to as _____________________________________

43. A marketing channel that sells directly to consumer is called ____________________

21)The business analysis stage represents the first large jump in financial investment in the new-product development process.

Group of answer choices

a)True

b)False

22. To test the product concept of a new idea, the R & D department of a firm will develop a prototype that will excite consumers and can be produced quickly at budgeted costs.

Group of answer choices

a)True

b)False