44 If the pull strategy is effective, then consumers will demand the product from channel members, who will in turn demand it from producers ut of Select one: True question O False 46 In customer value-based pricing, price is considered along with all other marketing mix variables before the marketing program is set put of Select one: O True question O False 45 John assured his venture capitalists an earning of 25-percent return on equity when he began his IT startup. In order to achieve this result, he will most likely use which of the following pricing approaches? ut of Select one: question a. value-based pricing b. 36 243 50 52 customer-based pricing 64 6