Question: 44:20 4.0 Question List Question 1 Question 2 Question 3 Given the following data from a Comparative Competitive Efforts page in the CIR: Question 4

44:20 4.0 Question List Question 1 Question 2
44:20 4.0 Question List Question 1 Question 2
44:20 4.0 Question List Question 1 Question 2 Question 3 Given the following data from a Comparative Competitive Efforts page in the CIR: Question 4 Your Industry Your Company Question 5 WHOLESALE SEGMENT Company Averago vs. Ind. Avg. Question 6 Wholesale Price (s per pair) $44.00 $53.83 -18.3% Question 7 S/Q Rating (1 to 10 stars) 6.3 -36.5% Question 8 Model Availability 350 300 +16.796 Question 9 Brand Advertising (5000) 11,000 14,350 -23.3% Rebate Offer ($ per pair) o Question 10 4.00 3.40 +17.6% Delivery Time (weeks) 3 wks 2.8 wks +7.1% Question 11 Retailer Support ($ per outlet) 5,500 4,675 +17.6% Question 12 Retail Outlets 1,007 1,538 -34.5% Question 13 Celebrity Appeal 100 111 9.9% Question 14 Brand Reputation (prior-year average) 63 76 -17.1% Question 15 Pairs Demanded 2,773 2,413 414.9% Gained/Lost (due to stockouts) -16 0 Question 16 Pairs Sold (000s) 2,757 2,413 +14.3% Quisition 17 Market Share (%) 11.4% 10.0% Question 18 Question 19 Question 20 Based on the above data for your company, which of the following statements is false? Answered O No Answer Your company's percentage competitive advantages and disadvantages on the 10 nominatitive factors starting Internet sales and market share resulted in a nat overall +1.4 pts nud VII 10 per part Delivery Time (weeks) Retailer Support ($ per outlet) Retail Outlets Celebrity Appeal Brand Reputation (prior-year average) Pairs Demanded Gained/Lost (due to stockouts) Pairs Sold (000s) Market Share (%) . 3 wks 5,500 1,007 100 63 2,773 -16 2,757 11.4% 30 2.8 wks 4,675 1,538 111 76 2,413 0 2,413 10.0% TIR.070 +7.1% +17.6% -34.5% 9.9% -17.1% +14.9% +14.3% +1.4 pts Based on the above data for your company, which of the following statements is false? Question List Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 Question 7 Question 8 Question 9 0 Question 10 Question 11 Question 12 Question 13 Question 14 Question 15 Question 16 Question 17 Question 18 Question 19 Question 20 Answered 0 No Answer Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 11.4% market share. Your company's pairs sold were 16,000 pairs lower than they would otherwise have been because of insufficient warehouse Inventory to fill all orders received from retailers. Your company's branded sales volume and market share in the Wholdle segment were negatively impacted by your company's competitive effort in branded advertising and by your company's low celebrity appeal rating, low brand reputation, and small number of retail outlets stocking your company's brand. Your company had a very sizable price-based competitive advantage of 18.3%. Your company's branded sales volume and market share in the Wholesalo segment were positively impacted by your company's above-average delivery time

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