Question: 5 1 point Test marketing identifies two or more segments within the market for a particular company's products provides information for decisions on product improvements

51 point
Test marketing
identifies two or more segments within the market for a particular company's products
provides information for decisions on product improvements and new-product introductions
involves understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all
stakeholders
focuses on database development through optical scanning at the point of purchase
includes choosing and evaluating locations, channels, and distribution partners
51 point Test marketing identifies two or more segments within the

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