Test marketing $\_\_\_\_\_\_\_\_.$identifies two or more segments within the market for a particular company's productsprovides information for decisions on product improvements and new$-$product introductionsincludes choosing and evaluating locations, channels, and distribution partnersfocuses on database development through optical scanning at the point of purchaseinvolves understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders