Question: 5) Cost structure in the business model canvas includes: Which Key Resources are the most expensive? Why the customer will pay a premium? Which Key

5) Cost structure in the business model canvas includes:

Which Key Resources are the most expensive?

Why the customer will pay a premium?

Which Key Activities generate cash flow?

How much does each Revenue Stream contribute to overall revenues?

7)

Which one is NOT part of the business model redefined by Harry Sonneborn for McDonald's?

"You're not in the burger business. You're in the real-estate business."

"Buying up plots of land, then turning around and leasing said plots to franchisees, who as a condition of their deal should be permitted to lease from you and you alone."

A steady, upfront revenue stream. Money flows in before the first stake is in the ground;

If the franchisee fails to uphold quality standards, it will be difficult for Kroc to cancel the contract.

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