2 3 App Development The company has two choices that meet their app development needs. 4 5 Suppose you are leading decision making of an Australian MNE. The company plans to expand in Japan and wants to develop a mobile app, specific to the Japanese consumers, to promote its business. It further plans to hire a market research firm to assess the Japanese market's demand for its products. 8 Choice 1 A US based app design company which has already developed similar apps for other companies doing business in Japan. The quoted price for designing the system is $82,000. 6 7 Choice 2 An Australian app design company which has not developed any app for the Japanese market, however has the capacity to do so. The quoted price for designing the system is A$100,000. 17 10 15 16 X < File 5~ 2 Undo A10 AutoSave On Home Insert Page Layout Formulas X Paste Clipboard 12C Cloudy 17 Ex fx Loll QuestionGenerator--T1-2023--Part A--Assess... Saved Arial B BLO Ready Accessibility: Good to go I U V v Font s allille Student Information 14 V Data R Q1 Review A HAR 17 Search |l View Market Research The company has two choices for market research also. 11 12 Choice 1 A US based market research company which has presence in Japan. The quoted price for conducting the market research is $50,000. = = 0. Automate Alignment You are further given the following exchange rate information: spot exchange rate for Japanese Yen against the US dollar is 134/$ spot exchange rate for Australian Dollar against the US dollar is A$1.55/$ A 13 14 Choice 2 A Japanese market research company which has quoted 10,000,000 as the cost for conducting the market research. ab Ce Search Help 17 General $ % 9 V 0 .00 .00 .0 Number Conditional Formatting Format as Table Cell Styles LO Styles W zoom T nchopra 100@yahoo. n Insert Delete Format v Cells X M B File 17 5. Undo A27 18 19 20 ii. 21 22 23 24 25 26 27 28 Home Insert Page Layout X < Ready Paste > V Clipboard 12C Cloudy Calibri X fx BIU A- Accessibility: Good to go V Student Information Formulas Data Font --Part A--Assess... Saved 14 V Q1 Review View Automate + V O Search 17 = A You are further given the following exchange rate information: spot exchange rate for Japanese Yen against the US dollar is 134/$ spot exchange rate for Australian Dollar against the US dollar is A$1.55/$ == Alignment Search Help 17 i. Which combination of app development company and market research company will you choose if your choice is solely based on the required total Australian dollar cash outlay? What other economic and other factors may influence your decision? General $ - % 9 0 .00 .00 0 Number 10 17 Conditional Formatting Format as Table Cell Styles W Styles U zoom U nchopra 100@yahoo.com T Insert ' Delete Format v Cells X V B Editi