Question: 5. Explain how a performance luxury car brand can use two (2) (out of 6) dimensions of cultural values (developed by Geert Hofstede) to design

5. Explain how a performance luxury car brand can use two (2) (out of 6) dimensions of cultural values (developed by Geert Hofstede) to design its car product and / or its advertisement. (5 marks)

6. Discuss your recent purchase in which you had experienced cognitive dissonance (1 mark). Explain two approaches you had used to reduce your dissonance in that purchase (4 marks).

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