Question: 5 I need this fast please!!! Question (5): Read the following case and answer the questions. (10 marks) (ALC2) . Citi Bank has introduced a

5 I need this fast please!!!

Question (5): Read the following case and answer the questions. (10 marks) (ALC2) . Citi Bank has introduced a student account which serves mainly the population aged between 18 and 30 years. Using the methods in selection of a market segments: (a) Analyze the main considerations in segmenting a market. Support your answer by clarifying the benefits, process, and key differences in segmentations. (b) Give 2 examples of financial services that can be offered to this segment. End of Questions

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