Question: Question ( 5): Read the following case and answer the questions.(10 marks)_(A1,C2). Citi Bank has introduced a student account which serves mainly the population aged

Question ( 5): Read the following case and answer

Question ( 5): Read the following case and answer the questions.(10 marks)_(A1,C2). Citi Bank has introduced a student account which serves mainly the population aged between 18 and 30 years. Using the methods in selection of a market segments: (a) Analyze the main considerations in segmenting a market. Support your answer by clarifying the benefits, process, and key differences in segmentations. (b) Give 2 examples of financial services that can be offered to this segment

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