Question: 5. Read the 2018 article Big Data Might Lead to Higher Prices from Bloomberg. A PDF of the article is available on Blackboard. https://www.bloomberg.com/opinion/articles/2018-03-09/big-data-might-tell-retailers-which-

5. Read the 2018 article "Big Data Might Lead to Higher Prices" from Bloomberg. A PDF of the article is available on Blackboard. https://www.bloomberg.com/opinion/articles/2018-03-09/big-data-might-tell-retailers-which- consumers-to-charge-more Do the online retailers talked about in the article satisfy the 3 (grouping condition 2 and 3) conditions necessary for price discrimination? Explain. b. According to the author, how are the online retailers price discriminating (e.g. what type of price discrimination and what are they doing)? c. In your opinion, should online retailers be prevented from using these tactics? Explain.

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