Question: 5. Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. Show all composite scores
5. Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. Show all composite scores and then choose your decision. (4 pts.) Location Factor Easy access Weight 0.15 Parking facilities 0.20 Display area 0.18 Shopper (walking) traffic 0.21 Neighborhood wealth 0.16 ABRERA 86 72 INT B 72 90 77 91 86 90 90 94 86 80 99 89 81 Neighborhood safety 10 96 85 75
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