Question: Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. Show all composite scores and

Using the factor ratings shown below, determine

Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. Show all composite scores and then choose your decision. (4 pts.) Factor Easy access Parking facilities Display area Shopper (walking) traffic Neighborhood wealth Neighborhood safety Weight 0.15 0.20 0.18 0.21 0.16 0.10 Location B 72 77 90 72 86 94 99 C 90 91 90 80 81 75 86 89 85 96

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