Question: 52) According to the behavior choice model a defensive strategy is: A. results-oriented B. product-oriented C. process-oriented D. seller-oriented E. buyer-oriented 54) The degree of

52) According to the behavior choice model a defensive strategy is: A. results-oriented B. product-oriented C. process-oriented D. seller-oriented E. buyer-oriented

54) The degree of importance attached to a reward is described as its: A. utility B. motivation C. valence D. efficacy E. satisfaction 59) All of the following are examples of market factors influencing behavior EXCEPT: A. number of competitors B. relative size of competitions C. relative size of customers D. extrinsic reward systems E. number of customers

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