52 pts What is the difference between outputs and outcomes? Group of answer choices Outputs are immediate results and outcome monitor behavior and how an Individual responds to a message. Outcomes are immediate results and outputs monitor behavior and how an Individual responds to a message. Outcomes look for ideas that we can potentially test in a campaign while outputs use the scientific method to accumulate data. Outputs addresses our questions about the quality of something while outcomes measure how many messages used in the campaign. Flag question: Question 6 Question 62 pts What methods do public relations practitioners use for measuring and evaluating PR campaigns/efforts? Check all that apply. Group of answer choices Surveys Focus Groups Communication Audits Content Analysis Flag question: Question 7 Question 72 pts Today's public relations professionals have updated responsibilities as the communications medium available to us continue to evolve and change. Which of the following is not a role professionals play according to our text? Group of answer choices Advertiser Advocate Strategist Creator Flag question: Question 8 Question 82 pts Select all of the following that are considered an attribute that a public relations practitioner should use to define a public for a communication campaign? Group of answer choices Population Data (Demographics) Attitude and Opinions Engagement Past Experiences