6 A, please answer appropriately.

Excercise 1 is not important please ignore that part.

m. Assurance of Learning Exercise 6A Developing a SWOT Matrix for McDonald's Purpose The most widely used strategy-formulation technique among U.S. firms is the SWOT Matrix. This exercise requires the development of a SWOT Matrix for McDonald's. Matching key exter- nal and internal factors in a SWOT Matrix requires good intuitive and conceptual skills. You will improve with practice in developing a SWOT Matrix. Instructions Recall from Experiential Exercise 1A that you already may have determined McDonald's exter- nal opportunities/threats and internal strengths/weaknesses. This information could be used to complete this exercise. Follow the steps outlined as follows: Step 1 On a separate sheet of paper, construct a large nine-cell diagram that will represent your SWOT Matrix. Appropriately label the cells. Step 2 Appropriately record McDonald's opportunities/threats and strengths/weaknesses in your diagram. Step 3 Match external and internal factors to generate feasible alternative strategies for McDonald's. Record SO, WO, ST, and WT strategies in the appropriate cells of the SWOT Matrix. Use the proper notation to indicate the rationale for the strategies. You do not necessarily have to have strategies in all four strategy cells. Step 4 Compare your SWOT Matrix to another student's SWOT Matrix. Discuss any major differences