Question: 6. Are segmentation and targeting the same? If not, how are they different? NO, segmentation is 7. Provide three examples of Demographic trait? - Trait

6. Are segmentation and targeting the same? If not, how are they different? NO, segmentation is 7. Provide three examples of Demographic trait? - Trait \#1: - Trait \#2: - Trait \#3: 9. Provide three examples of Psychographic traits? - Trait \#1: - Trait \#2: - Trait \#3: 10. In the case of Lays Potato Chips, what is an example of a psychographic that inspired the creation of Baked Lays? 11. When Lays plans its media, what are three occasions/behaviors that they may prioritize? - Occasion/Behavior \#1: - Occasion/Behavior \#2: - Occasion/Behavior \#3: 12. Based on the above, please provide an example of a media chann or vehicle that you would use to reach people for this occasion? 13. Why is it important to understand the size of the universe you're trying to reach? To know the total potential size of the given target audience

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