Question: 6. Scholars like Bitner and Zeithaml (2016) have contested the use of the service recovery paradox as a considered strategy for service organisations despite its

6. Scholars like Bitner and Zeithaml (2016) have contested the use of the service recovery paradox as a considered strategy for service organisations despite its benefits. Drawing on this statement, critically evaluate the benefits of the service recovery paradox for service organisations. Support your answer with relevant examples and illustrations

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