Question: Scholars like Bitner and Zeithaml (2016) have contested the use of the service recovery paradox as a considered strategy for service organisations despite its benefits.

Scholars like Bitner and Zeithaml (2016) have contested the use of the service recovery paradox as a considered strategy for service organisations despite its benefits. Drawing on this statement, critically evaluate the benefits of the service recovery paradox for service organisations. Support your answer with relevant

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