Question: Scholars like Bitner and Zeithaml (2016) have contested the use of the service recovery paradox as a considered strategy for service organizations despite its benefits.

Scholars like Bitner and Zeithaml (2016) have
Scholars like Bitner and Zeithaml (2016) have contested the use of the service recovery paradox as a considered strategy for service organizations despite its benefits. Drawing on this statement, critically evaluate the benefits of the service recovery paradox for service organizations. Support your answer with relevant examples. /

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