Question: 6- Specify the objectives for your IMC program. (On page/Pages of its own with title) A. Describe how your objectives have evolved from the marketing

6- Specify the objectives for your IMC program. (On page/Pages of its own with title) A. Describe how your objectives have evolved from the marketing and promotional situation analysis you conducted for your product or service. 8. Explain whether you are using sales or communication objectives and the rationale for your choice. C. Do your objectives satisfy the criteria specified by the DAGMAR model? D. Carefully state the behavioural and communication objectives of your target audience. E. Is it possible to state objectives for different stages of the decision-making process

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