6. Where would Crown Royal fit on the reference group grid? Based on its position on the grid, how should Crown Royal be promoted?

7. Some products are influenced by the population and some are influenced more by the number of households. Give three examples of products where sales are influenced by population and three by the number of households.

8. Which of the VALS segments would most likely have the Grand Ole Opry as their target market? Explain your answer.

9. Give two stores that would fit the profile for each of Stones shopper types. You should be writing about eight different stores because there are two stores for each of the four types