Question: 61) Give four guidelines for compiling a good survey questionnaire. (Short answer in your own word) 62) Which three questions does a sampling plan answer?

61) Give four guidelines for compiling a good survey questionnaire. (Short answer in your own word)

62) Which three questions does a sampling plan answer? Give an example in each case. . (Short answer in your own word)

63) In principle, what are the two primary bases for segmenting consumer markets? (Short answer in your own word)

64) Explain how psychographics is used in the market segmentation process; you should also give examples. (Short answer in your own word)

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