6c strategic management

Develop a BCG Matrix for Hershey Purpose Portfolio matrices are widely used by multidivisional organizations to help identify and select strategies to pursue. A BCG analysis identifies particular divisions that should receive fewer resources than others. It may identify some divisions that need to be divested. This exercise can give you practice in developing a BCG Matrix. Instructions Step 1 Place the following five column headings at the top of a separate sheet of paper: Divisions, Revenues, Profits, Relative Market Share Position, Industry Growth Rate. Down the far left of your page, list Hershey's two geographic divisions. Now turn back to the Cohesion Case and find information to fill in all the cells in your data table from page 24. Step 2 Based on Hershey's year-end 2014 segment data given in the Cohesion Case (p. 29), complete a BCG Matrix for Hershey. Step 3 Compare your BCG Matrix to other students' matrices. Discuss any major differences