Develop a BCG Matrix for Coca-Cola.

Purpose

Portfolio matrices are widely used by multidivisional organizations to help identify and select strategies to pursue. A BCG analysis identifies particular divisions that should receive fewer resources than others. It may identify some divisions that need to be divested. This exercise can give you practice in developing a BCG Matrix.

Instructions

Step 1 Place the following five column headings at the top of a separate sheet of paper: Divisions, Revenues, Profits, Relative Market Share Position, Industry Growth Rate.

Down the far left of your page, list Coca-Colas divisions/segments as given on here.

Use the template provided.

Exhibit 3 Coke Financial Data Across Key Variables (in millions of dollars) End-of-Chapter 6 Assurance of Learning Exercises ASSURANCE OF LEARNING EXERCISE 6C: Develop a BCG Matrix for Coca-Cola TEMPLATE for ANSWER: LULUsUL 1.0.8.6.4.200 Key 1. Bottling Investment \& Corporate 2. Europe, Middle East \& Africa 3. Latin America 4. North America 5. Asia Pacific