Question: 6.Which 1. 2. 3. 4. is 'Preference' in the Hierarchy-of-Effects Model?(Required) If target members know the brand, how do they feel about it? A target

6.Which 1. 2. 3. 4. is 'Preference' in the

6.Which 1. 2. 3. 4. is 'Preference' in the Hierarchy-of-Effects Model?(Required) If target members know the brand, how do they feel about it? A target audience might prefer a particular product but not a conviction. The target audience might like the product but not prefer it to others. The target audience might have brand awareness but not know much more

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