Question: 7) If a marketer adapts their product to a foreign market but they use the same advertising campaigns, this would be an example of (Select

7) If a marketer adapts their product to a

7) If a marketer adapts their product to a foreign market but they use the same advertising campaigns, this would be an example of (Select 12pts) Intermediary innovation O Product extension Diversification Invention Product adaptation Joint ventures O None of the above 8) Which term if properly paired with its description? (Select 1)(2pts) O Differentiation: Position your market offering to be unique in mind of customers Target: Divide the market into ideal segments O Positioning: Selecting the segment you want to focus on to best position your product within the market O Segmentation: Differentiate the market offering to create customer value All of the above None of the above 9) Which of the following sets of product decisions is accurate? (Select 1)(2pts) O Positioning, naming, sponsoring, developing, maturing O Identifying, Interacting, Negotiating, Buying, Intangibility, variability, inseparability, perishability Product attributes, branding, packaging, labeling, product support services All of the above O None of the above

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