Question: 7 ) In 1 9 6 8 , 7 - Up used the Uncola campaign to differentiate them from Cocacola and Pepsi. Which positioning strategy

7) In 1968,7-Up used the Uncola campaign to differentiate them from Cocacola and Pepsi. Which positioning strategy did it use?
a. Unique selling proposition (USP)
b. Positioning as a leader
c. Positioning as a category leader
d. Positioning with regard to a specific situation or type of users
e. Doing the opposite against the mainstream

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