Question: In 1 9 6 8 , 7 - Up used the Uncola campaign to differentiate them from Cocacola and Pepsi. Which positioning strategy did it

In 1968,7-Up used the Uncola campaign to differentiate them from Cocacola and Pepsi. Which positioning strategy did it use?
Unique selling proposition (USP)
Positioning as a leader
Positioning as a category leader
Positioning with regard to a specific situation or type of users
Doing the opposite against the mainstream

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